Utilising web-based Augmented Reality technology means that you can offer Virtual Try-on experiences within your existing website and product pages to give customers the opportunity to get an accurate sense of the look, feel and size of your products. Using Web AR , customers can tap to 'try on' to automatically activate their mobile device camera and demo the product, all from the comfort of their own home.
This is a highly user-friendly experience, with zero app downloads required by the customer. Their user journey typically looks like this:.
To give you a clear demonstration of how this can work and why giving customers an AR Virtual Try-on option increases sales, here's 5 of our favourite AR virtual try on examples. In , Sephora launched a virtual mirror to allow customers to try on different shades of eye shadow and lipstick with the touch of a button. The users face appears in real-time using the front facing camera with different colour palettes available to choose from.
Make-up is such a vast landscape of different colors that it lends itself extremely well with a virtual product try-on technology. This experience in particular used an app-based AR technology, thus restricted to only being available to users that had the app pre-downloaded to their device. Instead, they could be directed from the brands website or social media and instantly launch the experience.
Will you be one of the innovators in the space? Taking that natural progression of app-less technology into consideration, this video example of a web-based Augmented Reality sunglasses try-on experience ticks all of the boxes.
The customer is able to select their favourite frames and colors and then virtually try them on using the front facing mobile camera. This web-based Augmented Reality Web AR is compatible with both iOS and Android devices, and does not require the customer to leave the website to experience. Pretty impressive! This is a very clear demonstration of a virtual try-on experience done right. In Home Depot expanded the functionality in its main mobile app to allow users to overlay Home Depot merchandise on any room in their home.
The app can ascertain the dimensions of a select number of Home Depot items ranging from refrigerators to chandeliers. That enables the consumer to have a 3D visual of a product in any space they want to see a product in. The app automatically measures the space, then it provides recommendations on furniture that fits in the space. Wayfair has functionality called View in Room 3D in its main mobile shopping app.
Target has functionality in its mobile website to enable customers to digitally see products in their homes. The functionality called See it in Your Space was launched in Similar to other AR furniture shopping apps it allows customers to see what various furniture items look like within their own homes in a 3 D view. During the initial launch there were only products that customers could digitally see within their space but Target has made plans to have thousands of products available for this feature.
Do you like this content? The Virtual Artist uses facial recognition technology to allow customers to digitally try on products. Customers scan their face using the app.
Then they can try on different shades of makeup using the app. Capture and record spectacular shots. The LiDAR Scanner captures depth so text and graphics can be moved behind people and objects in a matter of seconds. Race your character through the course, bouncing off both real and virtual objects to complete it. Relive the daring NASA Apollo space missions in captivating detail and deepen your knowledge with an AR educational experience from the earth to the moon.
Observe the different stages of germination and learn about optimum growth conditions with your own virtual plant.
Apple hardware and software are designed together for the best AR experience possible. New apps that take advantage of the power of AR are being developed all the time. And many of your favourite apps are adding new AR features. Find them all now on the App Store. View augmented reality apps on the App Store.
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