But we also have to consider the impact of the physical existence of the TKTS stand. Its prominent place in Duffy Square, where any visitor to Times Square is sure to notice it, is a way of reminding tourists that Broadway beckons. Furthermore, once a potential ticket buyer has decided to try his luck at the booth, he is going to be exposed to an array of Broadway show possibilities that he may not have otherwise considered.
This is a boon to the smaller or less popular plays and musicals that so desperately need to sell tickets in order to keep running. The psychological power of discounting must be factored in as well.
There is a mentality among many purchasers that an item is only worth buying if it's on sale, especially if the discount is as much as half price. So you can bet that many potential ticket buyers will be more amenable to paying the high price of a Broadway show if they feel like they're getting a deal. Broadway marketers, producers, and ticket buyers often argue about the pros and cons of the TKTS discount ticket booth.
For every Broadway producer whose show benefits by having hundreds of leftover tickets sold at the half price booth each day, there is a second producer who is annoyed because the first producer's more high-profile show is taking away from her show's sales. For every Broadway fan who loves the half-price booth because he couldn't afford to buy Broadway tickets otherwise, there is another person who longs for the pre-TKTS days when full-price tickets were actually affordable.
Its clear that the TKTS booth encourages people to never pay full price for a Broadway ticket , but if no-one is paying full price, really - what is the point? Click here. Adjust Text Size:. A small number of Off Broadway shows may require cash only. Additional non-TDF service charges may apply to some tickets.
TKTS has been here in Times Square for over 40 years, offering the widest selection of discount tickets. When you purchase at TKTS, you know your seat locations and know exactly what you are paying for. It supports a host of programs that bring theatre to many people beyond those of you in line. Whether you're a high school or middle school student who has never attended live theatre, or you have a physical disability - such as mobility issues, severe hearing or vision loss - or someone in your family is on the autism spectrum, TDF has programs and services to break the barriers to attending the theatre!
So thank you for your loyal patronage at TKTS and remember, you're not only on your way to a show, the memory of which may stay with you the rest of your life, but you are also helping someone else have that experience. Thank you for your patronage. Be wary of tickets sold on the street. TDF Login. Quick Menu. A message from TDF on our commitment to change. Click here. Adjust Text Size:. Are you at a TKTS booth? Look for one of our Patron Services representatives, dressed in red, with "Got Questions" on their backs.
They'll be happy to help you and answer all your questions! Every ticket sold at the TKTS booths is discounted. Top prices for Off Broadway shows are somewhat less expensive than Broadway shows. What fees are added to the ticket price? TKTS has the lowest ticketing fees in the industry.
There is no additional fee to use a credit card at TKTS. There is a limit of six tickets per person at TKTS, but if you need more, don't worry! Just have more than one person with you, or speak with a Patron Services Representative, who will assist you in getting the seats.
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