Post, created and sold Grape Nuts. They succeeded by doing something that Dr. Kellogg despised: adding sugar. The idea had long been a point of contention between Dr. Kellogg and William Kellogg. William believed they needed to make corn flakes taste better, while Dr. Kellogg saw sugar as corrupting his health food. But by the s, all the major cereal companies pre-coated their cereals with sugar.
The other reason cereal succeeded had nothing to do with health. It was the ultimate convenience food, and as Abigail Carroll, author of Three Square Meals , notes , this made it especially appealing across the world as the Industrial Revolution led more and more people to leave farms and take work as employees. Cereal left a huge mark on the food industry. William Kellogg and C. Post were advertising pioneers, spending unheard of sums to advertise their cereal brands and creating some of the first cartoon mascots for their cereals.
When C. The motivations of Dr. Kellogg have not gone away. You can see his idea of biologic living mirrored in health trends like the organic movement and paleo dieting, which are in many ways a backlash to the processed food industry that cereal helped create. Thankfully Dr. You can read more about the invention of cereal and the history of breakfast here. This is a BETA experience.
He called it granula. John Harvey Kellogg, a surgeon who ran a health spa in Michigan, later made a version and named it granola. Using the same idea, a former Kellogg patient, C. Post, created Grape-Nuts, which would become the first popular product to offer a discount coupon. Kellogg and his younger brother, Will Keith Kellogg, had figured out how to make a flaked cereal they called Corn Flakes. The younger Kellogg added sugar and began mass-marketing them, including the first in-box prize.
A health clinician accidentally spilled a wheat bran mixture onto a hot stove, creating what would come to be called Wheaties. Rice Krispies, with its characters Snap, Crackle and Pop, soon became a close rival. It was intended to feed followers of Ralstonism, a strict, racist social movement that included a belief in controlling the minds of others.
After that George H. These early variants where not too popular because they had to be soaked overnight so they could be edible in the morning. John Harvey Kellogg, doctor, medical superintendent at the Western Health Reform Institute, and Adventist experimented with granola to invent lighter and bland food for his patients he believed that strong food leads to sin. Him and his brother William experimented with granola and, because of a mistake they made, invented with Cornflakes which they patented in and started mass-producing it in Patients of sanatorium liked corn flakes and soon the whole country joined them.
William K. He stopped producing corn flakes as a health food, he started adding sugar and began heavy advertising campaign which made of company what it is today. He was the first to offer prizes for those who buy his products. Charles W. Post was inspired by Kellogg's cornflakes he was at one time a patient at their sanatorium and invented Grape-nuts which had nutty flavor but contained no grapes and no nuts.
Cereals spread around the world and other companies started appearing. The first puffed cereals appeared in s and were called Kix.
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